UX Designer living in San Francisco, with a background in Industrial Design, Retail, and Museum Exhibition Design.
Target Open House
As part of Target's Technology Innovation Team in San Francisco I conceived of a dedicated store to showcase smart products. The goal was both to inspire and educate guests, and for the enterprise to learn how to display these exciting and complicated products.
We built an acrylic house within the store, to show these products within the context of a living environment, outside of their usual packaging. Using the translucency of the walls, we projected narratives of daily use-cases featuring smart products, to show how they can enhance your every day life. For example, when you wake up in the morning, leave the house, or when a burglary happens while you are away!
Target Open House - Opened in July 2015
Showcasing products through use-cases
Demystifying products with playful storytelling
The house features a living room, bedroom, nursery, and kitchen
Interactive tables allow guests to dive deeper into individual product features
Every product is featured alongside its native app
Every Thursday the store closes early to host industry events
Early interaction sketches
Open House has influenced smart product displays in other Target stores
Target Open House 2.0
18 months after opening Target Open House in San Francisco we refreshed the space. As creative lead for the refresh, I took learnings from observations, feedback, and metrics to guide our priorities and focus. We made the space work better for our weekly events by making all the furniture mobile, we created a dedicated area for pre-sale products from early stage startups, and created 75 personalized stories for guests to choose from as they enter the immersive house experience.
Immersive house with 75 stories to personalize the experience
Guests can try out the products and native apps in the Playground area
The Garage area for pre-sale products from early stage startups
MOB is a mobile app I created as part of the Hatch Labs accelerator (same place where Tinder came from).
A platform for ad hoc experiences - of artistic, playful, or purposeful nature.
The team consisted of myself and one developer.
Press: Fast Company
Design Iterations - Map View
Magscapes is the world's first magnetic wallpaper - hang it like ordinary wallpaper and then stick magnets on it. My patented invention has been used in kid's interiors, hotels, at conferences, and in architects bureaus.
Clients included: Habitat (UK retailer) who commissioned me to fabricate two custom Magscapes products for their stores - a height chart, with magnetic animal markers, and a map of the world with magnetic flags. I designed the prints, magnet designs, and packaging, and had everything manufatured in China.
The Qube is a modular piece of furniture. A tactile object that can be stacked to build display cases, storage shelves, room dividers, or be used as extra seating.
Light, flexible, and robust furniture, that will last, and evolve with people's lifestyle.
I designed the Qube, and had it manufactured in the UK using rotation moulding. Over the period of 5 years I sold over 15,000 units, both through retailers and directly to consumers.
The Qube was featured in publications such as: Elle Decoration, Vogue, GQ, Esquire, Evening Standard, The Guardian.
Retailers included: Selfridges, The Conran Store, Aria, Casa Shop.
The first ever flat-pack chandelier.
Made out of ten pieces of durable lightweight acrylic, slotted together in a few minutes. The instantly glamorous centre piece can be used indoors or outdoors.
I was commissioned by the Magnum Foundation to design two installations featuring work by Bruce Gilden and Sim Chi Yin.
The exhibits were part of Photoville, an annual NYC festival with a modular venue built from re-purposed shipping containers.
In collaboration with Working Theater, Magnum Foundation presented a cross-disciplinary installation and immersive theater experience of Ed Cardona Jr.’s play La Ruta. Staged within the walls of a moving semi-truck, participants were exposed to the harrowing journey of immigrants smuggled across the border into the United States.
I was fortunate enough to be commissioned to design an accompanying exhibit showcasing the work of both Magnum photographers and emerging voices supported through Magnum Foundation fellowships.
I was asked to design a burger restaurant in Vienna, Austria. Two years later I was commisioned to design their second location.
Viewing through a microscope apparent microbes come to life, until you realize that a projection of yourself is projected onto the tiny specimen slide, via a pico projected.
A mechanical plant analyses your emails and responds to the language use in your messages. Positive words and sentiments make the plant happy and healthy, while negative emails makes the plant wilt.